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The LORD Corporation, that is. Stay on the LORD series in Freelon Architects portfolio and see how the group has introduced openness and informality to the usually austere surroundings associated with engineering and technology.
The design is an appropriate reflection of the LORD approach to business. It won an AIA North Carolina Honor Award in 2002.
LORD LEADS THE WORLD
The acknowledged commercial leader in Magneto-Rheological technology, LORD has been driven by innovation for over eighty years.
Its ground-breaking research and development in a field that was once an academic curiosity has made the group the world’s leading supplier of commercial Magneto-Rheological (MR) fluids, devices and systems.
At present, the corporation holds the world's most extensive patent portfolio of fluid formulations, devices and systems based on MR technology.
WHAT IN HECK IS THAT?
Essentially, MR is a fluid controllable damping technology that uses no sliding seals for operation. Instead, it employs viscous damping without the stiction and wear associated with the abrasive nature of MR fluid.
Recently, MR technology has moved out of the laboratory and into commercial applications for such applications as automotive primary suspensions; truck seat systems; cab suspensions; control-by-wire and tactile feedback devices (TFD™); seismic mitigation; and human prosthetics.
SURROUNDINGS THAT ENCOURAGE INNOVATION
So you'll find the LORD actively involved in such fields as Automotive Applications, Military & Defense Systems, the development of Off-Highway & Construction/Agriculture Vehicles and other areas,
It stands to reason that the group's corporate headquarters should display the same open-to-anything personality - an attitude well realized by Freelon's welcoming design.
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